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3 business stories that aced online this Lockdown

Author: Madhulagna Banerjee

Life is the best teacher of all. And the pandemic just sharpened its teaching skills! This lockdown has divided businesses into two very prominent groups – one being the dying ones and the other being the ones who “just killed it” with their evolved digital marketing moves. So without beating around the bush, let’s get […]

Date: September 4, 2020 Read more

Bodhon to Bisharjan! Darshan to Dandiya : The Digital Way

Author: Chaitali Chowdhury

“A man can be destroyed but not defeated.”–Ernest Hemingway The human spirit is indomitable. Even in times of despair it keeps the ray of hope alive. Our biggest festival, Durga Puja/Navratri is here. We all deserve a break!  But its 2020 & things are different this year. It is best not to venture out for […]

Date: October 22, 2020 Read more

Find out how Tourism survived this lockdown

Author: Chaitali Chowdhury

The year might be 20-20′ but it surely seems like a never-ending Test Match! The pandemic situation has brought the tourism & hospitality industry on its knees. Social distancing, masks, gloves, sanitizers, safety protocols are the new items on the checklist now. Travelling freely seems to be a distant dream, because of the fear & […]

Date: September 26, 2020 Read more

Freedom in Business, What and How

Author: Ajay Binani

What does ‘Freedom in Business’ Mean?  2 years back on this same day, we wrote a blog on “What does Freedom Mean“. It talked about how to think and act freely and also how to enable others to act freely.  This Independence Day, when we were reflecting back on it, we wondered what should be […]

Date: August 15, 2020 Read more

Importance of BLOGS

Author: Ajay Binani

Have you ever thought about the reason why you go online? Let’s rewind. When asked in a survey, 100 percent of the people mentioned they go online to pass time. But is that actually true today? I found it difficult to digest so on better research I got to know about the other reasons why […]

Date: July 4, 2020 Read more

Affiliate Marketing: the new mantra to sell for Small Businesses!

Author: Madhulagna Banerjee

Have you just entered the vast world of digital marketing with a bright idea of a brand? Are your eyes yet to sink in the vastness? Are you confused as to how to market your brand with the classic entrepreneur pocket crunch? Is the digital market glamour blinding you from the right direction to advertise? […]

Date: June 20, 2020 Read more

Google Analytics: It is time you made the best out of it!

Author: Madhulagna Banerjee

“Johnny Johnny…Yes papa,Google Analytics installed on website? Yes Papa. Interpreting the Collected Data? No Papa.Correcting website based on it? No Papa. Client’s reaction to your website?…Well, they bounced!” There are innumerable Johnny’s out there in the chain of small and medium businesses who still deal with Google Analytics more as an accessory or an asset […]

Date: June 10, 2020 Read more

Business Hit by COVID 19: Think Again

Author: Ajay Binani

If the last 3 months of lockdown – COVID-19 have hampered your business to a large extent, then your business is not meant to be in the business.  If you may find this rude or exaggerating, do a self-analysis of your business once again. Ask yourself the vision and the mission of it. The terms […]

Date: May 30, 2020 Read more

Passenger To Flight SMM 101: This Is Your Last Call To Board!

Author: Madhulagna Banerjee

Strenuous yet beneficial. Profitably new. Meticulous… Social Media Marketing is here to stay. And if you want your brand too, to persist in the long run, make sure you read this blog till the end! Social Media Marketing has taken the definition of marketing a step ahead. And this one step is certainly the use of […]

Date: May 14, 2020 Read more

The PIN code Where Conversion Funnels Are Smaller Than You Thought

Author: Madhulagna Banerjee

It was in the year 2017, this social media platform hit a subscriber count of above 10 million registered IP addresses, and that took the world of digital marketing quite a pause to sink in. It’s time we talked about the new kid on the block: ‘Pinterest’.  Our today’s blog is for those digital marketing […]

Date: May 7, 2020 Read more

SEO Vs SEM: The Report Card Arrives

Author: Madhulagna Banerjee

The algorithm of Google has certainly been a big reason for sleepless nights for digital marketers all around the globe. It might seem a labyrinth more difficult than oracles. But bless SEO & SEM! At least there is one guaranteed tool that can work in favor of the marketing strategists that allows them to plan […]

Date: May 3, 2020 Read more

A Picture Is Worth A Thousand Words… (or Maybe Much More With Instagram Marketing!)

Author: Madhulagna Banerjee

If you are in a business that moves around the thought that the better you show the better you sell: then run for Instagram marketing. For marketing that appeals to the peepers, and increases the chances of a conversion, Instagram Marketing is certainly the holy grail.  When it comes to bringing your business online, you […]

Date: May 2, 2020 Read more

SEM game: Why Your Trade Just Needs To Play It

Author: Madhulagna Banerjee

In our last blog, we tried to add clarity to your idea of SEO and why your brand needs it.  While there we had focused more on the ways of boosting your organic presence in the virtual space, today we plan to take your marketing strategy a step ahead: we will tell you why Search Engine […]

Date: April 29, 2020 Read more

Facebook Marketing 101: READ:LEARN:BEGIN

Author: Madhulagna Banerjee

Did you know? The ROI of Facebook ads are comparatively much lesser compared to the conversion scopes that Google Display ads provide.  Did you know? There are other retargeting marketing instruments that cost even lesser than Facebook Marketing. Yet Facebook is still on the throne when it comes to marketing on Social Media, the acing […]

Date: April 29, 2020 Read more

Agent Get You At: At Your SEOrvice

Author: Madhulagna Banerjee

What is the first thing a millennial does when he is asked about something he or she does not know? (Chorus) Searches it up on Google! The above two sentences just did almost 50% of the task of explaining to you why SEO matters. Now the rest of our blog will focus on content that […]

Date: April 29, 2020 Read more

Is Your Brand bird Tweeting Yet

Author: Madhulagna Banerjee

With over 330 million active users today, twitter is one of the most active modes of communication in the present date.  One word that defines the cause for this popularity is bringing in to trend the concept of ‘micro-blogging’ which is a major benefit of Twitter.  In the present date when the world is running […]

Date: April 23, 2020 Read more

8 Reasons Your Brand Needs Social Media Marketing Now

Author: Madhulagna Banerjee

It’s time you knew, what exactly your brand is losing out on…because YOU have not yet #comeonline! “It’s hard to find things that won’t sell online.” Jeff Bezos The world of Social Media Marketing is seeing it most exponentially growing phases. The digital revolution is at its peak , since COVID-19 is raving- every manually led offline […]

Date: April 18, 2020 Read more

Competitors of Zoom In Video Calling Applications

Author: Madhulagna Banerjee

The test of the present times… The Coronavirus pandemic has kept everyone under lockdown, in the safe havens of their homes. Social distancing is the new norm and meet up with family and friends are also on hold for the time being.  However, it’s hard to keep human’s away from work. Even in these problematic […]

Date: April 17, 2020 Read more

Thanks and Respect To ALL My Team Members

Author: Ajay Binani

“It is not necessary to learn from the leader always. The TEAM too can teach you a lot.” – Ajay Binani Why to write this blog? I am simply writing this blog to remind myself of how powerful, hardworking, trustworthy and most importantly loyal my team is during the tough times (during the #COVID19 times, […]

Date: April 14, 2020 Read more