B2B Kidswear Manufacturer · Kolkata

How Karnika Industries became the answer AI search gives

An 8-month SEO + Generative Engine Optimization (GEO) partnership between Get You At and Karnika Industries — built to grow organic footprint and get product pages cited directly by ChatGPT, Gemini and Google AI Overviews. Zero paid media spend.

2008Est. · Kolkata HQ
NSE SMEListed Sept 2023
2,500+Retail clients
₹30K/moSEO investment
12,000Monthly Users · +145%
93AI-Cited Pages
Niranjan Mundhra, Managing Director, Karnika Industries
Niranjan MundhraManaging Director, Karnika Industries
The Numbers

Real dashboard results, not a pitch deck.

12,000
Monthly users · +145%
GA4 website users, up from 4,900 at baseline — entirely organic
93
AI-cited pages, up from 33
Pages of karnikaindustries.com now surfaced in AI/LLM answers (Semrush AI Search, Apr→Jul 2026)
142
AI citations · +28% MoM
The fastest single-cycle jump in the tracked window (Jun→Jul)
231
Organic keywords · +53%
Up from 151 — the strongest one-month footprint expansion recorded
422
GMB interactions · +43%
Up from 296 — calls, directions & site clicks combined
Live Dashboards

Organic Search Result Performance for last 3 months

Google Search Console performance for karnikaindustries.com, last 3 months
Google Search Console — last 3 months. 4.64K clicks, 137K impressions, 3.4% average CTR, 9.7 average position — pulled directly from Karnika's own property.
Google Search Console Generative AI features report for karnikaindustries.com
Generative AI features report. The homepage and product/guide pages are now surfacing inside Google's AI Overviews — not just classic blue-link results.
The Challenge

Competing for high-intent B2B search — against bigger budgets

Karnika is a 15+ year, NSE-listed kidswear manufacturer competing for searches like "kidswear manufacturer in Kolkata" and "wholesale baby clothes supplier" against larger, better-funded players.

The harder problem: B2B buyers now research suppliers through ChatGPT, Gemini and Google's AI Overviews before they open a results page. Ranking on page one wasn't enough — Karnika needed to be the source those engines quote.

The Approach

Full-funnel SEO, built for both crawlers and AI citation

Get You At ran technical fixes, keyword-to-page mapping, content restructured for AI citability, and local authority building through Google Business Profile — tracked monthly against hard KPI targets, not vanity metrics.

What We Did

Eight months, five workstreams

1

Technical & on-page fixes: schema, meta, URL structure, broken links, Core Web Vitals

2

Keyword mapping & competitor gap analysis across 40+ core B2B terms

3

Content built for AI citability — direct-answer structure, 58+ blog posts published

4

Google Business Profile optimization for local-pack dominance

5

Off-page authority: guest posts, directories, web 2.0 & backlink growth

GEO / AEO Spotlight

Not just ranked. Quoted.

33→93AI-cited pages, Apr–Jul 2026
+28%AI citation growth, last cycle

Karnika's product and category pages are now being pulled directly into AI-generated answers — not just ranked on a results page. That's the shift GEO is built for: showing up inside the answer itself, before the searcher ever clicks through. Five buyer-intent queries below have been live-tested — Karnika appears in the AI Overview and on page 1 of organic results for each.

Live-tested AI Overview query
"Which is the best kidswear manufacturer in Kolkata?"
Karnika appears in AI Overview & SERP page 1
Live-tested AI Overview query
"How to start a kidswear manufacturing business in India?"
Karnika appears in AI Overview & SERP page 1
Live-tested AI Overview query
"What is the difference between D2C and wholesale distribution for kidswear brands?"
Karnika appears in AI Overview & SERP page 1
Live-tested AI Overview query
"What should retailers look for among the best kidswear brands in Kolkata?"
Karnika appears in AI Overview & SERP page 1
Live-tested AI Overview query
"When should I change my kids clothing suppliers?"
Karnika appears in AI Overview & SERP page 1
Keyword Rankings

The proof in positions

"garments manufacturing company in kolkata"
#30 May→ #10 Jun→ #2 Jul
KeywordMayJunJulMovement
kidswear wholesale clothing553▲ +2
kids clothing manufacturers443▲ +1 · #1 on GMB
baby garments manufacturers in kolkata754▲ +1
newborn baby clothes wholesale——2New entry · debut #2
kids dress manufacturer565▲ +1
What The Client Says

Real feedback, not a script

★★★★★

"Working with Surbhi at Karnika Group has been an absolute pleasure. Her dedication, creativity, and eye for detail consistently shine through in everything she does. Surbhi has an exceptional ability to understand requirements quickly and deliver work that exceeds expectations."

N
Nirmal Somani
Director, Karnika Industries
Want Results Like This?

SEO + GEO/AEO built for manufacturers and D2C brands

Show up on Google — and in the AI answer. Real, dashboard-verified growth, tracked monthly.

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