Shree Rakhi's early digital presence was about being online, not generating leads. Get You At rebuilt it during COVID into a dedicated Meta Ads lead engine — and it's been the brand's core lead channel ever since.
Before GYA came on board, Shree Rakhi lacked visibility and engagement in the digital space entirely. The business experienced highly fluctuating activity, operating mainly during specific seasons around Raksha Bandhan, and wasn't equipped to implement or adapt to digital strategies on its own.
The client had minimal experience with digital tools and targeted an audience with low digital literacy — meaning any ad strategy also had to account for how the client's own team would handle and follow up on leads.
GYA ran targeted ad campaigns on Facebook and Instagram — majorly focused on lead generation — to drive website traffic and leads during Rakhi season. We also trained the client's team on how to work incoming leads, including call structure and follow-up layout, and scaled Meta ad spend aggressively during COVID when competitors weren't yet digital.
During COVID, this lead setup was built specifically for a traditional, offline-first business — meaning the ad funnel and lead-handling process had to be designed around a team with no prior digital sales experience.
Targeted Facebook & Instagram campaigns to drive website traffic and generate leads, majorly focused on lead generation during Rakhi season.
Dedicated Meta ad budget specifically for Rakhi season to maximize visibility and conversions during peak time.
Trained the client's team on how to work incoming leads — call structure and follow-up layout.
Scaled Meta ad spend aggressively during COVID, capturing demand while competitors weren't yet digital.
Rather than a single static image, the wholesale-facing campaign used a 5-slide Meta carousel — each slide showcasing a different rakhi design to demonstrate range, with the final slide converting the swipe into a direct enquiry. The creative was built entirely in Hindi, matching the language of Shree Rakhi's core wholesale buyer base — a deliberate choice that drove stronger engagement and lead quality than an English-first creative would have.
A single product shot undersells a manufacturer with 10,000+ designs. Swiping through multiple SKUs before landing on the contact slide let the ad do double duty — range + trust signals first, minimum order value and contact details last, right when intent is highest.
Shree Rakhi's wholesale buyers are majorly Hindi-speaking, so the creative was written and designed in Hindi rather than English — from the product callouts to the CTA slide. This language-first approach was a key driver behind the campaign's strong results.
Rakhi is a highly seasonal business, so the Meta ad strategy was built around timing and scale, not just targeting.
| Metric | Before | After | Change |
|---|---|---|---|
| Qualified leads generated | Minimal / offline-only | 8,000+ new leads | ▲ New channel |
| Lead acquisition cost (peak season) | Baseline | -50% per lead | ▼ -50% |
| Website traffic share from Meta | ~0% (no digital presence) | 90% | ▲ New channel |
Shree Rakhi is a recurring, seasonal business rather than a one-time customer — each Rakhi season brings the client back, making this a high lifetime-value relationship rather than a single-campaign engagement.
"GYA has been a game changer for Shree Rakhi. It is like working with an extended unit of your own team. They are always up for challenges and have out-performed every goal we have set for them — from creative content calendars, to dependable social media campaigns, to getting your SEO sorted out, they have been a highly dependable team to work with who understand one's target audience! Special mention to Tannu and Madhulagna who have gone above and beyond the responsibilities of project managers and have always rooted for the success of Shree Rakhi. Ajay is truly running a tight ship of digital marketing heroes at GetYouAt."
Show up where your dealers and retailers already are — with Meta ad campaigns tracked against real lead-quality outcomes, not vanity metrics.
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