School Admissions · Sikkim

500+ Admission Enquiries in 1.5 months for a Delhi Public School Gangtok

An integrated admissions programme: a modern website, paid ads on Facebook and Instagram, local listings, flex, hoarding and newspaper creatives.

Meta (Facebook & Instagram)Ad Platform

Admission EnquiriesPrimary Goal

Aug – Sep 2026Period

~₹70,000Ad Spend

500+Leads · 1.5 Months

The Numbers

Real results from the first 1.5 months of admission season.

₹165

Cost Per Lead

Meta count, on ~₹70,000 of ad spend

₹149

Blended CPL (CRM)

Across 500+ leads recorded in the school's CRM

22–25

Creatives Produced

15–18 static, 3 carousel and 4 video

Live Dashboards

Meta Ads Manager — a snapshot from admission season

Meta Ads Manager creative performance breakdown for DPS Gangtok, Aug–Sep 2026

Creative-level leads and cost per lead from the campaign window — static image ads delivered the most leads: 231 from three ads at about ₹150 each.

Click-through rate comparison across creative batches for DPS Gangtok

Click-through rate by creative batch — newer creatives draw about 3% CTR, against 1.3% on earlier ones.

The Challenge

A small local market where every enquiry has to count

DPS Gangtok needed a steady flow of admission enquiries in a small, local market, where the pool of families is limited.

The school also needed enquiries that turn into admissions, not just form fills, at a cost per lead that is sustainable across the season.

The Approach

An integrated admissions programme, not a single campaign

Get You At combined a modern website, paid ads, local listings, offline creatives and direct follow-up, so the school is visible and responsive wherever parents look.

Campaigns were built around seven audience groups and refreshed with new creatives as admission season progressed.

What We Did

Six workstreams behind one admissions pipeline

Website

Created a website that makes the school look modern.

Paid Ads on Meta

Ran 4 campaigns across 7 audience groups with 22–25 creatives, placed as 54 ads, plus retargeting for website visitors and social engagers.

Local Listings

Suggested the websites where the school should be listed, and listed it on the ones we could.

Offline Creatives

Created flex banners, hoardings and newspaper ads.

Direct Outreach

Sent WhatsApp messages to the school's database and to our leads, and replied to about 10 leads from the social media inbox and comments.

Social Media & Partnerships

Suggested changes on social media and a collaboration with Sikkim Pages.

The Creative

Every audience group ran its own creative mix

Rather than one blended ad set, campaigns were split across seven audience groups — parents, school interest, retargeting, Kalimpong and more — each tested with its own mix of static, carousel and video creative before spend scaled behind what worked.

Static Image AdsWe experimented with 15 different creatives, and this one emerged as the winner.

Carousel AdsOur carousel creative delivered the lowest cost per lead of the campaign, at just ₹76.11 per lead.

Video AdsThe video creative drove the highest click-through rate of the campaign: 4.05%.

Why test variety, not one ad?

Parents respond to different triggers — a modern campus, a trusted name, urgency around admission deadlines. Running static, carousel and video side by side let the data show what actually converted, rather than guessing upfront.

Results Summary

Meta ad performance across August and September 2026

Metric	Value
Total leads generated (Meta)	436
Cost per lead (Meta)	₹167
Blended cost per lead (CRM, 490 leads)	₹149
Total Meta ad spend	₹72,922
August launch: 53 leads on ₹1,840	₹35 per lead
Lowest-cost creative: Carousel DPS Story 2	₹76 per lead

Delhi Public School Gangtok ran this as a single, time-boxed admissions push ahead of the academic year, rather than an always-on campaign.

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