Facebook & Instagram lead generation campaigns run by Get You At across Uttarayan's residential and commercial projects — Northeast India's pioneering real estate developer.
Uttarayan was already running Meta ads across their properties, but lead quality was inconsistent and the campaign structure wasn't set up to support it — ad sets, creatives, and follow-through weren't organized in a way that could reliably surface serious buyers.
GYA rebuilt the campaign structure across all 7–8 properties with quality leads as the core focus rather than volume alone. This meant creating multiple ad copy variations to test messaging and audiences, and reworking the landing pages that leads land on — so the full funnel, not just the ad, was optimized for lead quality.
Rebuilt ad set and campaign structure across all 7–8 properties — Majesty, Harmony, Prakriti, Paradise, Vedic, Shreejoni, Icon and Ville — to support consistent lead quality.
Created and tested multiple ad copy variations per property to find the messaging and audiences that attracted serious buyers.
Reworked the landing pages leads were sent to, so the full funnel — not just the ad — was built around lead quality.
City and region-specific targeting across Northeast India, including Assam, Upper Assam, and Northeast metro audiences.
Each of Uttarayan's 7–8 properties was run as a separate campaign rather than one blended account. For a given project — Uttarayan Harmony shown here — multiple ad variations were designed and tested side by side (location-led, route-map, lifestyle, and urgency-driven angles) to find the specific creative that pulled the strongest, highest-quality leads before scaling spend behind it.
Real estate buyers respond to different triggers — proximity, convenience, lifestyle, or urgency. Running 3–4 distinct creative directions per project, per campaign, let the data show which angle actually converted for that specific property, rather than guessing upfront.
| Metric | Value |
|---|---|
| Total leads generated (7–8 properties) | 1,077 |
| Blended cost per lead | ₹138.62 |
| Lowest campaign cost per lead | ₹65.36 (Vedic Estate) |
| Total Meta ad spend | ~₹1.5L |
| Website clicks from Meta ads | 35,160 |
Uttarayan Group runs 7–8 ongoing residential and commercial projects across Northeast India — Meta ads are run continuously across this property portfolio each quarter, rather than as one-off campaigns.
Show up where your buyers are searching — with Meta ad campaigns tracked against real lead-quality outcomes, not vanity metrics.
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