One of the most simple but misunderstood platforms of Digital Marketing.
While the sole target for getting SEO done is to be on the top of google pages.
Nonetheless, the process, time and cost being understood for same is often misrepresented or misjudged.
SEO is simply the methodology to get better search and visibility for keywords in the business segments.
On-page SEO includes strategies made for optimizing online presence of a website, directly performed on the website itself. It is one of the smartest ways to enhance website visibility on various search platforms.
Optimizing is done via title tags, headings, Meta descriptions, HTML code, and keywords for an enhanced content structure and for gathering quality traffic.
It also carries out all the relevant tactics and ranking algorithms for reaching out to target audience, ensuring website’s peak performance.
Off-page SEO consists of the indirect actions that are performed outside of our website. It includes all the factors practiced externally for page ranking.
Other than building links and backlinks, Off-page optimization is a huge platform that needs activities like branding, guest blogging, exposure in social media, and efforts in appearance.
These extrinsic activities help in generating traffic and enhancing the visitor count making our business optimized with an extended audience.