ClipNine founder Chad Cole came to Get You At with a near-blank LinkedIn profile. Targeted ghostwriting built around real users, not feature lists, turned it into an engaged, fast-growing network in under 60 days.
Tracked directly from Chad's LinkedIn profile · Under 60 days
Connections climbed steadily from 23 to 1,000+ across the engagement, with the sharpest acceleration in the final three weeks as consistent, user-focused posting compounded. Full impression-level analytics require login access to Chad's account.
When Chad Cole, founder of ClipNine — a tool built to cut down the friction of repetitive typing and copy-paste work — first came to Get You At, his LinkedIn presence was close to a blank slate: 23 connections and no consistent voice.
Like most technical founders, his instinct was to lead with features and chase visibility metrics. The real gap wasn't distribution. It was that ClipNine's messaging hadn't yet been built around how its users actually think, talk about their problems, and decide to trust a new tool.
Get You At's approach started before the writing did — with listening. Rather than producing content off a features list, the engagement was built around Chad's users: their workflows, their language, and the specific friction points that made ClipNine relevant to them in the first place.
Every post was written in Chad's own observational, non-salesy voice, so the growth reflected a founder building real authority — not a brand account posting on his behalf.
Content written in Chad's own observational, non-salesy tone — built to sound like a founder thinking out loud, not a company broadcasting.
Shifted the content direction away from feature announcements and toward real user workflows, problems, and language — pulled directly from customer conversations.
Implemented proper tracking to see what was actually working, rather than guessing from post-level engagement alone.
By month two, the engagement grew beyond content into a monetisation roadmap and a beta feedback strategy for ClipNine.
Rather than treating every dip in downloads as a messaging problem, dug into the actual bottleneck in the user journey — methodically, not reactively.
The biggest obstacle to ClipNine's downloads wasn't messaging at all. It was the Microsoft SmartScreen warning users hit during installation. Walking a user through the install process firsthand surfaced how much that single warning eroded trust before the product ever got used. That discovery reshaped what ClipNine prioritised next — a reminder that marketing problems and product problems don't always look the way they first appear.
"When I first started working with Ankita, I thought marketing was about getting more views and downloads. She quickly showed me it was really about understanding people first. Ankita combines strategic thinking with practical advice. She doesn't jump to conclusions or blame the marketing when something isn't working — instead she helps identify the real bottleneck and works through it methodically. If you're looking for someone who will challenge your thinking, refine your strategy and genuinely care about helping your business grow, I'd happily recommend Ankita."
Real strategy, tracked against real business bottlenecks — not vanity metrics. If you're a founder who needs a voice, not just a content calendar, let's talk.
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