🗓️ Free 30-minute strategy call — No pitch. No pressure. Just clarity.
Free 30-Minute Strategy Call
Namaste

I am Ajay. I help Indian founders in Australia, Singapore, UAE & US build their digital presence with the help of AI tools.

I assure to give ONE long term useful suggestion in the discovery call itself.

👤 Founder of 3 businesses
📅 17+ years of experience
🏭 7 industries
Ajay Binani
Founder · GYA, minimalisTee & Beyond Avg

I am a founder. I understand your pain and know what matters.

Over the years, I have built and led three ventures across very different spaces:

Get You At (GYA)
AI growth partner for your marketing and automation solutions
minimalisTee
A brand redefining minimalism globally
Beyond Avg
Curated lifestyle community for those who live differently

Client work

Global companies, Indian founders.

SaaS & Tech
Dopplr (US)
A B2B SaaS platform targeting the US market, requiring a sharp positioning and founder-led communication strategy.

My role

  • Developed US-market digital strategy and positioning
  • Built founder brand communication and LinkedIn narrative
  • Assessed digital readiness and gaps vs. US competitors
  • Set KPIs and tracking systems for early-stage growth
  • Created content framework for thought leadership
US Market · Founder Brand · KPIs
Digital Adoption Platforms
Digitize Now (Singapore)
A Digital Adoption and Change Management consultancy helping businesses maximise the value of their software investments.

My role

  • Built and optimised the founder's personal LinkedIn profile — positioning them as a credible voice in the digital adoption space
  • Established the company's LinkedIn presence with a clear brand narrative and consistent content cadence
  • Developed high-quality blog and website content to drive thought leadership and organic discoverability
  • Drove inbound lead generation through a structured, organic LinkedIn strategy — without paid spend
LinkedIn · Content · Thought Leadership · Organic Lead Gen
Education & E-Commerce
Nino Mondo (Australia)
An Australian brand offering curated Montessori Play & Learn bundles, courses, and resources for parents of children aged 0–2.

My role

  • Served as the brand's dedicated digital marketer for 3 years — owning strategy, execution, and performance across all channels
  • Led the website relaunch on Shopify, improving user experience, conversion flow, and product discovery
  • Managed the full launch of the founder's online courses on Kajabi, from setup to go-live
  • Ran end-to-end digital marketing including social media, email marketing, SEO, community engagement, and paid ad management
Shopify · Kajabi · Social · SEO · Email · Ads
🚀

Your Business Here

Ready to add your name to this list? Let's talk about what growth looks like for you.

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Because I enjoy doing it and I know,
I add value

Six things I believe in.
And live by.

01

Make in India

I do not just believe in it. I live by it. For the last 17 years, I am working in the outsourcing industry — generating revenue for the Indian economy and creating employment in India.

02

Founder Mentality

Having built three businesses myself, I think like an owner — not a consultant. Every recommendation accounts for real-world constraints and trade-offs.

03

Process Over Guesswork

I believe in repeatable systems, not one-off wins. The processes I build work for you long after our engagement ends.

04

End-to-End Digital Expertise

From domain setup to SEO to e-commerce to Q-commerce — I can advise on the full digital journey and help you navigate every layer.

05

Trusted, Honest Advice

I am known for telling founders what they need to hear, not what they want to hear. That honesty is what keeps clients coming back.

06

Values-First Partnerships

I work with founders who believe in ethics, value, and building things that last. I don't work with everyone — and that's intentional.

alt tag
Ajay Binani
Founder

Founder of GYA, minimalisTee, and Beyond Avg. Ajay helps founder-led businesses build their digital presence with clarity, AI-powered systems, and measurable KPIs.

Tannu Daga
Project Management

Tannu brings strategic oversight and hands-on execution to every engagement. She doesn't just plan campaigns — she runs them, keeping every moving part on track and on time.

Madhulagna
Social & Branding

Madhulagna brings intelligence, intuition, and creativity to every brand she works with — translating business goals into social strategies that build real audiences.

Somali Sharma
Social Media

Somali shapes the visual identity and voice of brands across platforms — creating consistent, scroll-stopping content that builds community and drives engagement.

Mohammad Junaid Salehin
Mohammad Junaid Salehin
Web Development

Helping businesses scale with custom-built digital solutions, websites, and automation systems. Combining technical expertise with strategic thinking to create measurable impact.

Surbhi Sarda
SEO & Content

Surbhi blends analytics, empathy, and a deep understanding of digital behaviour to help brands rise on search — and stay there, through content that earns trust.

Ayesha Molla
Ayesha Mollah
AI-optimised Blog Creator

An enthusiastic content creator with a special love for weaving stories that connect. Ayesha specifically focuses on building GEO and SEO specialised blogs, keeping in sync with the current AI evolution.

Agnani Deb
Agnani Deb
AI-Driven LinkedIn Growth Specialist

AI-powered LinkedIn strategist helping founders and coaches to grow on LinkedIn, manage content, and build strong personal brands through strategic positioning and smart management.

Subrata Bhattacharjee
Subrata Bhattacharjee
Web & E-commerce

Subrata crafts the right strategy and storefront to take e-commerce brands online — from Shopify builds to custom web experiences that convert visitors into customers.

Poulomi Ghosh
Email & Storytelling

Founder of Sralixir Media, Poulomi specialises in end-to-end email marketing rooted in psychological storytelling — turning subscribers into loyal customers.

Biswarup Das
Biswarup Das
Web Developer

Passionate web developer turning client ideas into high-performing Shopify and WordPress storefronts. Specializing in clean code, responsive design, and custom solutions that drive real business results.

Riyanka Seal
Web Developer

Riyanka build websites that don’t just look good — they perform. From strategy to design, she create fast, responsive, and conversion-focused digital experiences that grow your brand online.

Ankita Pandey
Content & Email

Ankita builds trust and genuine connection through content that engages, inspires, and resonates — from long-form articles to email sequences that convert.

Neha Dey
Neha Dey
Graphic Designer

Neha turns ideas into impactful visual designs that help brands grow and stand out. She blends creativity with strategy to create designs that not only look good but communicate clearly.

Sreya Kar
Sreya Kar
SEO & Content Executive

Driving brand visibility through SEO, AI-powered search strategies, and high-impact content. With over 2 years of hands-on experience, Sreya works at the intersection of search and storytelling helping brands not just rank, but resonate.

Rishav Sengupta
Rishav Sengupta
Jr. Shopify Developer

I'm a Jr. Shopify Developer currently working at Get You At. With a strong passion for e-commerce development, & I'm continuously enhancing to the technical skills and gaining valuable experience for the focusing of growth and learning.

Priya Sha
Priya Sha
Graphic Designer

I help brands communicate better through thoughtful visual design. My work revolves around building strong brand identities and digital creatives that are simple, structured, and purpose-driven.

A clearly defined, 5-step process.
Experimented across 9+ businesses.

Every engagement follows the same structured thinking — regardless of your industry or size.

1

Should your business go online at all?

Not every business needs the same digital presence. We start by understanding whether going online is the right move for you — and in what form. This prevents expensive mistakes before they happen.

2

What should your digital foundation look like?

Website, brand identity, social media presence, content structure — we design the right foundation for your business goals, not a generic template.

3

How should people discover you?

SEO, paid ads, social, email, AI search — we identify the right channels for your audience and build a clear discovery strategy around them.

4

How much should you invest, and what should you expect?

Transparent budgeting, realistic timelines, and honest expectations. No inflated promises — just a clear picture of what your investment will produce.

5

How do you measure and improve?

Dashboards, KPIs, and regular reviews that tell you what's working and what to change. You'll always know exactly where your marketing stands.

Here's exactly what happens
on our call.

80% chances, I save you money in the discovery call itself.

01 · We Diagnose

An honest look at your current marketing

We look at what you're currently doing — website, social, ads, SEO — and identify the 2–3 things that are costing you the most leads and money right now.

02 · We Clarify

A prioritised plan — specific to your business

You walk away knowing exactly which lever to pull first. Not a generic checklist — a specific, sequenced plan based on your stage, size, and goals.

03 · We Explore

Whether we're a fit to work together

If there's a genuine fit, I'll explain how GYA engagements work. If there isn't, I'll tell you that honestly too. Either way, you leave with something useful.

Come with your website, your current marketing spend, or just your questions. Or nothing at all — just show up.

Real founders. Real feedback.

★★★★☆

Just wanted to give a quick shoutout for all the awesome stuff being done with DigitizeNow. The blogs are super engaging and really nail what we're all about. She brings such a great vibe and passion to her work that you can see it in everything she does.

S
Siddhartha Dev
Founder & CEO, Digitize Now
★★★★

Working with Tannu from Ajay’s team was a great experience. She's sharp, structured, and always focused on what drives results. Her work on our product content and case studies made our messaging clearer. Tannu is reliable, detail-oriented, and delivers on time. If you need someone who gets things done and understands performance marketing, I highly recommend her.

S
Sresht
Founder, Dopplr
★★★★★

Thanks to Subrata and the GYA team, our website looks stunning and is a true reflection of our vision. If you're looking for a reliable and dedicated partner to bring your online presence to life, I highly recommend GYA!

R
Rashmi Govardhan
Founder, Actif Solutions

Pick a time that works for you.
It takes 30 seconds to book.

Choose a slot below — you'll get a confirmation instantly. The call is 30 minutes on Google Meet. Free. No strings attached.

Things people usually ask before booking.

Is this call really free? What's the catch?+
Completely free. I give you honest, useful input regardless of whether you work with GYA afterwards. Some of these calls turn into long-term partnerships — but only when there's a genuine fit. There's no pressure to decide anything on the call itself.
My business is early stage. Is this still for me?+
Absolutely. Some of the most impactful conversations I've had have been with early-stage founders building things right from the start. In fact, getting the strategy right early saves you enormous time and money down the line.
What should I prepare before the call?+
Nothing mandatory. If you have a website URL, a rough sense of your current marketing spend, and what results you're hoping for — great. But if you're starting from scratch with no clarity yet, that's completely fine too. Just show up.
What's different about working with you vs. a regular agency?+
I've built businesses myself, so I approach your marketing the way a co-founder would — not a vendor. Every client works with me directly. I focus on clarity, systems, and transparency: you'll always know what's being done and why, and what it's producing.
What happens after the call?+
You'll walk away with a clear picture of your next move. If it makes sense to work together, I'll explain how GYA engagements are structured. No pressure, no follow-up pitch sequence — just a straightforward conversation about what's right for your business.
Book My Free 30-Min Strategy Call →