Shree Rakhi, Manufacturing

Taking a wholesale rakhi manufacturer online

An offline-first wholesale manufacturer with a seasonal business and almost no digital presence. We ran Meta lead campaigns timed to the Rakhi season and trained the team to handle the leads.

Client: Shree Rakhi
Industry: Manufacturing
When: Raksha Bandhan seasons, starting during COVID

What changed

Leads from Meta campaigns: 8,000+; Across Rakhi seasons
Lowest campaign cost per lead: ₹19.36; Meta Ads Manager
Share of website traffic from Meta: 90%

Figures as reported on the previous getyouat.com case-study page, from the client’s own reporting tools.

The problem

Shree Rakhi was almost entirely offline, its business peaked around Raksha Bandhan, and the team had little experience with digital tools. Its wholesale buyers were also not heavy users of digital channels.

What we did

Use Meta lead generation in the weeks that matter, scale spend early while competitors were not yet online, speak to the core buyer base in Hindi, and make sure the client's team could follow up every lead.