Uttarayan Group, Real estate

Becoming the answer Guwahati homebuyers get

A residential developer with strong offline recognition but little presence in search results and AI answers. We cleaned up years of technical debt, built locality content and optimised five Google Business Profiles.

Client
Uttarayan Group
Industry
Real estate
What we did
SEO
When
Three-year SEO and GEO partnership; data shown Jan–Aug 2026
Ankit Baheti, Director, Uttarayan Group

What changed

Search clicks in June 2026
1,910
Google Search Console
Organic clicks, Jan–Jun 2026
10,020
513K impressions over the same period
Pages cited in AI answers
57 → 76
April to June 2026
Share of leads from organic search
78.9%
June 2026
Paid search spend
0
Throughout the period shown

Figures as reported on the previous getyouat.com case-study page, from the client’s own reporting tools.

The problem

Uttarayan Group, a Guwahati developer established in 2004, competes for searches such as "flats in Guwahati" and "builders in Guwahati". Buyers were increasingly researching developers through AI assistants and Google AI Overviews, where Uttarayan rarely appeared.

The website carried technical debt: duplicate content, broken schema, a blog section compromised by roughly 32,000 spam comments, and inconsistent Google Business Profiles across projects.

What we did

Fix the foundations first, then build content that answers the questions homebuyers actually ask, and make each project easy for search engines and AI assistants to understand.

Work delivered

  • Structured data: FAQPage, Product/Offer, BreadcrumbList and LocalBusiness
  • Canonical, duplicate H1 and meta description fixes
  • Removed 31,968 spam comments and patched an SQL injection vulnerability
  • Desktop PageSpeed score improved from 75 to 85
  • HSTS, Open Graph and robots.txt overhaul
  • Locality hub pages for Garchuk and Beltola, and refreshed project pages
  • Four or more blog posts a month
  • Five Google Business Profiles optimised end to end

The evidence

Google AI Overview for "best real estate developers in Guwahati"
Google AI Overview for "best real estate developers in Guwahati"
AI Overview for "Is Garchuk good for property investment in Guwahati?"
AI Overview for "Is Garchuk good for property investment in Guwahati?"
AI Overview citing uttarayangroup.com on price negotiation
AI Overview citing uttarayangroup.com on price negotiation
AI Overview for "top real estate construction company in Guwahati"
AI Overview for "top real estate construction company in Guwahati"

Tools and platforms

  • Google Search Console
  • Google Business Profile
  • Semrush
  • JSON-LD structured data

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