Uttarayan Group, Real estate

Better leads, not just more leads, from Meta ads

Uttarayan was already advertising on Meta, but lead quality was inconsistent. We rebuilt the campaign structure property by property and reworked the landing pages around serious buyers.

Client
Uttarayan Group
Industry
Real estate
When
Sample quarter: October–December 2023
An Uttarayan Group residential property

What changed

Leads in the quarter
1,077
October–December 2023
Blended cost per lead
₹138.62
Meta Ads Manager
Lowest cost per lead
₹65.36
Vedic Estate campaign
Website clicks from Meta ads
35,160

Figures as reported on the previous getyouat.com case-study page, from the client’s own reporting tools.

The problem

Campaigns, ad sets, creatives and follow-through were not organised to surface serious buyers reliably, so the sales team spent time on leads that went nowhere.

What we did

Run each property as its own campaign, test several creative directions side by side, target by city and region across Northeast India, and build landing pages around lead quality rather than volume.

Work delivered

  • Campaigns for 7–8 properties, including Majesty, Harmony, Prakriti, Paradise, Vedic, Shreejoni, Icon and Ville
  • Three to four creative directions per property: location and amenities, route map, lifestyle and urgency
  • Landing page optimisation

The evidence

Meta Ads Manager campaign breakdown
Meta Ads Manager campaign breakdown
Creative direction: location and amenities
Creative direction: location and amenities
Creative direction: route map
Creative direction: route map
Creative direction: lifestyle and brand
Creative direction: lifestyle and brand

Tools and platforms

  • Meta Ads Manager
  • Google Analytics

More stories like this

Working on something similar?

Tell us what you are trying to achieve. We will tell you what we would look at first.

Let's understand your business