Karnika Industries, Manufacturing

Organic growth for a B2B kidswear manufacturer, with zero ad spend

An NSE SME-listed kidswear manufacturer competing with larger players for trade buyers. We worked across technical SEO, keyword mapping, AI-citable content, Google Business Profile and off-page authority.

Client
Karnika Industries
Industry
Manufacturing
What we did
SEO
When
Data shown April–July 2026
Niranjan Mundhra, Managing Director, Karnika Industries

What changed

Monthly website users
4,900 → 12,000
GA4, organic
Pages cited in AI answers
33 → 93
April to July 2026, Semrush
Organic keywords
151 → 231
Semrush
"garments manufacturing company in kolkata"
#30 → #2
Google position, May to July 2026
Google Business Profile interactions
296 → 422
Calls, directions and website clicks combined

Figures as reported on the previous getyouat.com case-study page, from the client’s own reporting tools.

The problem

Karnika Industries, a Kolkata manufacturer, competed for high-intent B2B searches against larger, better-funded companies. Trade buyers were also starting to research suppliers through ChatGPT, Gemini and Google AI Overviews, so ranking on page one was no longer enough on its own.

What they wanted

Grow the organic footprint, get product pages cited by AI assistants, and do it without paid media.

What we did

Work delivered

  • Technical and on-page fixes: schema, meta, URL structure, broken links, Core Web Vitals
  • Keyword mapping and competitor gap analysis across 40+ core B2B terms
  • 58+ blog posts written in a direct-answer structure
  • Google Business Profile optimisation
  • Off-page authority: guest posts, directories and backlinks

The evidence

Tools and platforms

  • Google Search Console
  • GA4
  • Semrush
  • Google Business Profile

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