An admissions season for DPS Gangtok
A school in a small local market needed a steady flow of admission enquiries at a sustainable cost. We combined a refreshed website, Meta advertising, local listings, offline creatives and direct follow-up.
- Client
- Industry
- Education
- What we did
- Digital advisory, Custom web development, SEO, Digital marketing audit
- When
- August–September 2026
What changed
- Admission enquiries recorded in the CRM
- 490
- About 1.5 months
- Leads from Meta ads
- 436
- Blended cost per CRM lead
- ₹149
- Meta ad spend
- ₹72,922
- Whole season
- Click-through rate of the best video ad
- 4.05%
- Highest in the campaign
Figures as reported on the previous getyouat.com case-study page, from the client’s own reporting tools.
The problem
Gangtok is a small market with a limited pool of families. The school needed enquiries that would turn into admissions, at a cost per lead it could sustain through a short admission season.
What we did
Run an integrated programme rather than ads alone: a modern website for parents to land on, campaigns split across seven audience groups, fresh creatives through the season, local listings, offline media, and quick follow-up on every lead.
Work delivered
- Website redesign
- Four Meta campaigns across seven audience groups, with 22–25 creatives running as 54 ads, plus retargeting
- Listings on relevant local directories
- Flex banners, hoardings and newspaper advertisements
- WhatsApp outreach to the school's database, and replies to social enquiries
- A collaboration with Sikkim Pages
The evidence
Tools and platforms
- Meta Ads Manager
- School CRM
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