Client case study, Coaching and personal brands

A digital persona for a founder with no time to post

An experienced founder with expertise but no time for LinkedIn. We built and ran his digital persona with minimal involvement from him.

Client
Name kept private
Industry
Coaching and personal brands
When
300 days of publishing

What changed

Impressions
20,270
Up 378% on the previous 275 days
Followers
1,206
Up 33%
Reach from outside his network
63%

Figures as reported on the previous getyouat.com case-study page, from the client’s own reporting tools.

The problem

Years of experience, very little time. The goal was to make his expertise visible and credible without pulling him away from running the business.

What we did

Start from what he thinks, the positions he holds and what he refuses to say; map that to what LinkedIn distributes; use face-led formats where they fit; keep his involvement minimal; value consistency over perfection.

Work delivered

  • Digital persona setup
  • Content calendar and writing
  • Expertise-led posts beyond the bio
  • Network building chosen for relevance

Tools and platforms

  • LinkedIn

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