Positioning a LinkedIn coach around the people he serves
A coach whose posts lacked a central theme. We built two content pillars around his expertise and audience, and took over his LinkedIn content.
- Client
- Name kept private
- Industry
- Coaching and personal brands
- When
- 66 days
What changed
- Impressions in 66 days
- 24,770
- 35% more than the previous 66 days
- Total followers
- 13K+
- Up 11%
- Impressions from outside his network
- 55%
Figures as reported on the previous getyouat.com case-study page, from the client’s own reporting tools.
The problem
His posts were often abrupt and without a clear theme. His audience was growing, but not necessarily among the people his coaching serves.
What we did
Positioning over posting, relevance over reach: research his expertise, coaching proposition and audience, then build every post around two content pillars.
Work delivered
- Positioning research
- Two content pillars
- Ownership of his LinkedIn content: keywords, formats, visuals and a consistent publishing rhythm
Tools and platforms
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