ClipNine (Chad Cole, founder), SaaS and technology, Coaching and personal brands

A founder brand on LinkedIn for ClipNine

A SaaS founder with 23 LinkedIn connections and feature-first messaging. Voice-matched ghostwriting and user-first content built a founder audience, and the work grew into strategic consulting.

Client
ClipNine (Chad Cole, founder)
Industry
SaaS and technology, Coaching and personal brands
When
Under 60 days
Chad Cole’s LinkedIn profile growth for ClipNine

What changed

LinkedIn connections
23 → 1,000+
In under 60 days
Followers on the founder’s profile
1,558

Figures as reported on the previous getyouat.com case-study page, from the client’s own reporting tools.

The problem

Chad Cole had 23 LinkedIn connections, no consistent voice, and messaging that described features rather than the problems ClipNine solves. There was no plan for building trust before asking people to download.

What we did

Write in Chad's own observational, non-salesy voice; build content from real user workflows and language; track what resonated; and look for the real reasons downloads were stalling.

Work delivered

  • LinkedIn ghostwriting
  • User-first content strategy
  • Analytics and behaviour tracking
  • From month two: strategic consulting, including a monetisation roadmap and beta feedback plan

One finding: the biggest obstacle to downloads was a Microsoft SmartScreen installation warning, not the messaging.

Tools and platforms

  • LinkedIn

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