About Me
- Growth Partner for Digital Marketing
- Acts as a Fractional Project Manager
- Data Driven Approach
Driving paid marketing strategies across Google & Social for B2B and eCommerce brands. With 7+ years of experience and a growing focus on analytics, I help businesses turn data into decisions that drive growth.
years of Experience
Clients
Clients
Books teach you marketing. Clients teach you the market. Grateful for every real-time opportunity that turned learning into experience.
Dunkel Braun is a bakery paired with café culture in Kolkata, blending rich offerings, warm ambience, and a growing brand presence.
Tannu’s role:
- Structuring the brand’s digital marketing & e-commerce setup for long-term growth.
- Defining digital strategy & set up ad accounts, analytics, and tracking systems.
- Building a strong foundation for scalable online growth through performance-focused planning.
Impact: In the first six months, Tannu identified key loopholes in the brand’s digital setup and worked on closing them. This proactive approach streamlined performance tracking, optimized ad spends, and set the stage for scalable growth.
Uttarayan Group is a real estate developer in North-East India, known for quality construction, and modern living standards—making it a preferred choice for property buyers.
Tannu’s role:
- Streamlining paid marketing efforts by setting up and managing ad accounts across platforms.
- Structuring detailed reporting systems and tracked lead performance meticulously.
- Enabling clarity on spends & improved lead quality, laying the groundwork for long-term digital strategy.
Impact: Generated 10,000+ leads within six months at an average CPL of ~₹100. By defining and segmenting leads into good and poor categories, Tannu enabled sharper targeting, improved conversion efficiency, and provided the brand with clear visibility on lead quality.
AULI is a Ayurvedic skincare and wellness brand. More than just products, it promotes a self-care lifestyle rooted in indulgence, sustainability, and purity.
Tannu’s role:
- Worked as a consultant for 3 months to streamline the brand’s digital structure.
- Set up and managed ad accounts across platforms, supported by detailed reporting and lead tracking systems.
- Ensured clarity on spends and lead quality, laying the foundation for a stronger long-term digital strategy.
Impact: In just three months, Tannu’s consulting helped AULI establish a robust digital framework, correct tracking discrepancies, improve visibility into ad performance, and enable the brand to scale future campaigns with confidence.
Shree Rakhi has dominated India’s Rakhi market for over 65 years. With unmatched scale and innovation, they cater to B2B buyers nationwide. They needed a digital presence.
Tannu’s role:
- Been an integral part of Shree Rakhi’s digital growth for over five years.
- Structured their paid marketing strategy from Day 1 and built strong digital funnels.
- Played a key role during the COVID transition by setting up lead funnels, optimizing campaigns, and driving consistent performance.
Impact: Generated 5,000+ leads at costs as low as ₹20 per lead, building a reliable pipeline for B2B buyers and strengthening Shree Rakhi’s digital presence in line with their market leadership.
Lakewater Advisors is a SEBI-registered Portfolio Management Service focused on long-term wealth creation. Combining research-driven insights with disciplined risk management, they craft personalized investment strategies.
Tannu’s role:
- Brings her finance expertise to develop in-depth investment reports for clients.
- Manages Lakewater’s X account, simplifying complex financial data into clear insights.
- Enhances the firm’s digital presence by creating content that resonates with investors.
Impact: The investment reports attracted 5,000+ organic readers without any paid promotion, strengthening investor trust and positioning Lakewater as a credible voice in wealth management.
Surf is a dynamic online marketplace based in Malta, connecting local buyers and sellers across various categories. With a user-friendly interface, it empowers small businesses. It is Malta’s very first online marketplace platform.
Tannu’s role:
- Strategizes and manages Surf’s social media presence to build awareness.
- Shares performance insights and growth strategies tailored to the platform’s goals.
- Runs small-budget ad experiments to boost visibility and engagement in Malta’s market.
Impact: Achieved seller onboarding at a cost of just €5 per lead, enabling Surf to grow its marketplace presence while efficiently scaling local seller participation.
Accolades
7+ years experience in Strategy, Ads, and Project Management.
MBA
MBA in Digital Marketing at Amity University
Google Ads & Ecommerce
Google Ads & Ecommerce – Udemy
Ads & Analytics
Digital Ads and Analytics – Google
Digital Marketer
Certified Digital Marketer – DigiVidya
Digital Marketer
Certified Digital Marketer – NIHT Infosolution Pvt. Ltd.