About Me
- Growth Partner for Digital Marketing
- Finance Enthusiast
Driving paid marketing strategies across Google & Social for B2B and eCommerce brands. With 7+ years of experience and a growing focus on analytics, I help businesses turn data into decisions that drive real growth.
Clients
years of Experience
Clients
Books teach you marketing. Clients teach you the market. Grateful for every real-time opportunity that turned learning into experience.
Dunkel Braun emerged post-pandemic to bring Kolkata the joy of a European-style bakery paired with café culture. Within just six months, it attracted over 10,000 monthly online visitors and established a strong brand presence in the city’s bakery landscape. Known for its rich offerings and warm ambience, Dunkel Braun is a go-to place for quality.
Tannu’s role: Tannu played a pivotal role in structuring the brand’s digital marketing and e-commerce setup. From defining the digital strategy to setting up ad accounts, analytics, and performance tracking, she helped lay a strong foundation for scalable online growth.
Uttarayan Group is a trusted name in North-East India’s real estate sector. Known for timely delivery and long-lasting construction, the company builds properties that blend quality materials with modern living standards—making them a preferred choice for property buyers.
Tannu’s role: Tannu streamlined their paid marketing efforts. She set up and managed ad accounts across platforms, structured detailed reporting systems, and tracked lead performance meticulously. Her data-driven approach ensured clarity on spends, improved lead quality, and laid the groundwork for long-term digital strategy.
AULI is a luxury Ayurvedic skincare and wellness brand. More than just products, it promotes a self-care lifestyle rooted in indulgence, sustainability, and organic purity. From body butters to glow oils, AULI has become a name people trust for clean, conscious living.
Tannu’s role: Tannu streamlined their paid marketing efforts. She set up and managed ad accounts across platforms, structured detailed reporting systems, and tracked lead performance meticulously. Her data-driven approach ensured clarity on spends, improved lead quality, and laid the groundwork for long-term digital strategy.
Shree Rakhi has dominated India’s Rakhi market for over 65 years. With unmatched scale and innovation, they cater to B2B buyers nationwide. However, despite market leadership, their online brand image needed to match their legacy and scale in the digital-first world.
Tannu’s role: For over five years, Tannu has been an integral part of Shree Rakhi’s digital growth. From Day 1, she structured their paid marketing strategy and played a key role during the COVID transition—setting up lead funnels, optimizing campaigns, and driving consistent digital performance.
Lakewater Advisors is a SEBI-registered Portfolio Management Service focused on long-term wealth creation. Combining research-driven insights with disciplined risk management, they craft investment strategies. Their mission is to help clients grow and preserve wealth through goal-aligned, performance-oriented portfolio solutions.
Tannu’s role: Tannu brings her finance expertise to Lakewater Advisors by developing in-depth investment reports and managing their X account, effectively translating complex financial data into clear, insightful content that resonates with investors and enhances the firm’s digital presence.
Surf is a dynamic online marketplace based in Malta, connecting local buyers and sellers across various categories. With a user-friendly interface, it empowers small businesses, promotes local commerce, and actively supports Malta’s evolving digital shopping landscape. It’s Malta’s very first online marketplace platform.
Tannu’s role: Tannu strategizes Surf’s social media presence, shares performance insights, growth strategies, and runs small-budget ad experiments to boost visibility and engagement—supporting the platform’s growth in Malta’s emerging digital marketplace space.
Accolades
7+ years experience in Strategy, Ads, and Project Management.
MBA
MBA in Digital Marketing at Amity University
Google Ads & Ecommerce
Google Ads & Ecommerce – Udemy
Miscellaneous Courses
On Meta Marketing, Keywords, Google Tag from various institutes.
Ads & Analytics
Digital Ads and Analytics – Google
Digital Marketer
Certified Digital Marketer – DigiVidya
Digital Marketer
Certified Digital Marketer – NIHT Infosolution Pvt. Ltd.