About Me
- Founder: Zodiar, Wear Your Identity
- Business Development : Get You At
- Strategist: Shopify, Ecommerce
Whether it’s a new Shopify store or a well-established eCommerce brand, I understand the specific needs of online businesses and provide clear, long-term solutions that help build a strong brand.
Years of experience
Startups
Shopify store created
Clients
My clients are like extended family — I take pride in partnering with businesses I truly believe in and am grateful for the trust they place in me to bring their vision to life.
A premium leather goods brand entering D2C via Shopify
Challenges: Leathertalks faced the challenge of having no functional online store, inconsistent product presentation, and low conversions from existing digital traffic.
Subrata’s role:
- Built a user-focused Shopify store designed to reflect the brand’s luxury positioning and support seamless performance across devices.
- Crafted high-impact product pages that highlighted fabric textures, craftsmanship, and exclusivity to elevate perceived value.
- Developed a premium, mobile-first homepage that balanced elegance with ease-of-use, guiding users effortlessly toward key collections and actions.
A bespoke bridal couture label transitioning to D2C via Shopify
Challenges: The brand struggled with limited reach beyond word-of-mouth, no digital catalog for its couture lehengas, and an overwhelming consultation process for modern brides seeking personalization online.
Subrata’s Role:
- Developed a storytelling-driven Shopify store that showcased the exclusivity of each bridal piece.
- Created a virtual styling and enquiry flow for high-ticket products to streamline bridal consultations.
- Designed a luxurious, mobile-responsive interface with lookbook features, designer notes, and easy navigation to elevate user experience
A premium eyewear brand launching its first digital store via Shopify
Challenges: Bhadra’s had no existing eCommerce presence, making it difficult to showcase their eyewear collection and reach online customers. The brand needed a platform that reflected its premium identity while simplifying product discovery for first-time digital buyers.
Subrata’s role:
- Built Bhadra’s first-ever Shopify store from the ground up.
- Designed sleek, conversion-optimized product pages with zoom-in lens features and face-shape recommendations
- Developed a clean, mobile-first homepage that communicated trust, style, and made shopping effortless for new users.
A contemporary artificial jewellery brand making its digital debut via Shopify
Challenges: Ikya Jewels had no online store, relied entirely on offline sales, and lacked a platform to showcase its evolving collection. The brand needed a scalable eCommerce solution to reach modern buyers while maintaining a premium boutique feel.
Subrata’s role:
- Built a user-friendly Shopify store tailored for jewellery discovery and impulse shopping.
- Designed elegant product pages with zoom-in detailing and styling suggestions.
- Created a clean, mobile-first homepage that emphasized trust, simplicity, and aesthetic appeal to convert first-time visitors.
A heritage saree brand entering D2C via Shopify
Challenges: Srilok lacked a premium digital storefront, struggled to showcase the richness of its sarees online, and had poor user retention due to slow load times and uninspiring mobile experience.
Subrata’s role:
- Designed and developed a high-performance Shopify store capturing the elegance of Srilok’s collections.
- Built custom product pages with zoom-in fabric views and story-driven layouts.
- Crafted a mobile-optimized homepage with smooth navigation and strong visual storytelling to improve engagement and conversions.
A bold, youth-driven T-shirt brand entering D2C via Shopify
Challenges: TrendTee lacked a structured eCommerce setup, had inconsistent design across sales touchpoints, and faced low add-to-cart rates due to a cluttered user journey.
Subrata’s role:
- Designed and developed a mobile-first Shopify store tailored to Gen Z shopping behavior.
- Created dynamic product pages to highlight bold prints and fast fashion appeal.
- Built a high-converting homepage focused on visual storytelling and smooth navigation.
Accolades
5+ years of experience into Digital Marketing Consultation & Strategy building.
Software Development
Software Development from Bosscoder Academy
Nasscom Certified
IT certification from Nasscom
Klaviyo Certified
Email Marketing specialist from Klaviyo
Disney Certified
Team Management from Disney
Times India Certified
Certified Business development from Times India
Electronics and Communication
Btech in Electronics and Communication from WBUT