Hello
I'm Madhulagna
Assistant Project Manager | Branding Strategist | Social Media Marketing Specialist
About Me
- Partnering for holistic Branding & Social Media Solutions
- Data-backed creativity led approach
- Processing founder visions into tangible brand-reality
The goal isn’t just to market. It’s to create brands people remember and social media solutions that helps end-clients to return.
years of experience
brands raised
Client Highlights
Brands whom I helped in setting the “Why” the “What.” & the “How” …
An early education brand entering the digital space for the first time.
Challenges: No online presence, no structured parent outreach, fragmented brand identity.
Madhu’s Role:
- Designed & executed launch strategy across FB & IG.
- Conceptualised parent-centric content themes to increase trust.
- Directed website UX with focus on parent trust & experience for admissions.
- Instagram followers: 300% growth organically.
- Secured above-industry engagement rates through tailored content for parents.
- Improved visibility in the local market, making Gardenia discoverable to prospective parents searching online..
A 20+ year-old NSE-listed kidswear manufacturer expanding into D2C.
Challenges: Strong offline presence but minimal digital footprint; brand perceived as ‘old school.’
Madhu’s Role:
- Planned & executed influencer-led festive launches.
- Structured monthly content pillars around storytelling, not just product promotion.
- IG reach: In 6 months 250% increase during key giveaway campaign.
- B2B enquiries: 50+ high-quality enquiries generated through targeted posts monthly.
- Visual identity Building: Elevated brand standards to match premium garment standards.
India’s largest Rakhi manufacturer, 65+ years old, shifting to digital-first B2B sales.
Challenges: Legacy brand, no consistent online B2B funnel, limited global outreach.
Madhu’s Role:
- Built B2B lead funnels via social media & website development.
- Planned seasonal campaigns integrating heritage storytelling.
- Coordinated backend content for catalogues, festive promotions, and bulk buyer communication.
- In 2 years Expanded digital campaigns to target UAE, UK, and US buyers.
- Website sales: Year-on-year online sales growth of 35%+ during festive season.
- Lead quality: Reduced unqualified bulk buyer leads by through better targeting.
Approach That Works
- Clarity before creativity → Always set the “why” before designing the “what.”
- Minimalist lens → Strip away clutter; focus on impact.
- Results you can measure → No “fluff” metrics — only numbers that help realise business goals.
Accolades
Helping Founders, stuck in the ‘we’re posting but nothing’s moving’ loop to ‘We are nailing it’ spot.