Hello
I'm Madhulagna
Digital Marketing Strategist | Creative Lead | Project Enabler
About Me
- Founder: minimalisTee, Redefining Minimalism
- Founder: Get You At, Digital Marketing
- Founder: Beyond Avg, Content Writing
Currently Assistant Project Manager at Get You At, I bridge the gap between creative vision and measurable business results. The approach being Data-backed creativity — campaigns that look good, feel authentic, and deliver tangible ROI.
The goal isn’t just to market. It’s to create brands people remember and systems teams can sustain.
years in Social Media Marketing & Brand Strategy
brands scaled across India & abroad
Client Highlights
Brands whom we helped in setting the “Why” the “What.” & the “How” …
An early education brand entering the digital space for the first time.
Challenges: No online presence, no structured parent outreach, fragmented brand identity.
Madhu’s Role:
- Designed & executed 30-day launch strategy across FB & IG.
- Conceptualised parent-centric content themes to increase trust.
- Directed website UX with focus on lead generation for admissions.
Impact in 60 days:
- Instagram followers: 0 → 1,200 organically.
- Avg. engagement rate: 9%+ (above industry standard 3–5%).
- Admission leads: 35+ direct leads from digital in the first month.
A 20+ year-old NSE-listed kidswear manufacturer expanding into D2C.
Challenges: Strong offline presence but minimal digital footprint; brand perceived as ‘old school.’
Madhu’s Role:
- Created brand voice guidelines for social media.
- Planned & executed influencer-led festive launches.
- Structured monthly content pillars around storytelling, not just product promotion.
Impact in 6 months:
- IG reach: 250% increase during key festive campaign.
- B2B enquiries: 22+ high-quality enquiries generated through targeted posts.
- Visual identity: Elevated to match premium garment standards.
India’s largest Rakhi manufacturer, 65+ years old, shifting to digital-first B2B sales.
Challenges: Legacy brand, no consistent online B2B funnel, limited global outreach.
Madhu’s Role:
- Built B2B lead funnels via social media & email marketing.
- Planned seasonal campaigns integrating heritage storytelling.
- Coordinated backend content for catalogues, festive promotions, and bulk buyer communication.
Impact in 2 years:
- International outreach: Expanded digital campaigns to target UAE, UK, and US buyers.
- Website sales: Year-on-year online sales growth of 35%+ during festive season.
- Lead quality: Reduced unqualified bulk buyer leads by 40% through better targeting.
Approach That Works
- Clarity before creativity → Always set the “why” before designing the “what.”
- Minimalist lens → Strip away clutter; focus on impact.
- Results you can measure → No “fluff” metrics — only numbers that move business goals.
Milestones
Helping Founders, stuck in the ‘we’re posting but nothing’s moving’ loop to ‘We are nailing it’ spot.