With ~90 percent of the search engine market share being dominated by Google, it developed an online advertising platform, where one can give ads in the form of display, video and search.
Not just this, it also helps in installations of mobile applications.
No matter whether you are in a product or service oriented business, Google Ads can help you increase your scale massively.
Search Network campaigns are text only ads. These dynamic and call-only ads mostly appear as “Ads by Google” on Google and its partner sites when a person searches with terms related to keywords.
- Negotiated budget
- Specific business choice
- Advertising on Maps
- #1 on Google listing
- Local businesses
Display Network is a website hub for displaying ads on managed placements. Instead of text, these are known for showing images, engagement, and Gmail ads.
- Promotes brand awareness
- Advertisement on a specific website
- For campaign remarketing
Shopping campaigns are mostly used by retailers for traffic optimizations and for boosting local and online inventory. These ads primarily give users, information about the product without clicking on it.
- Qualified leads
- Maintaining a report of data of your products
Video campaign displays video ads in own or other streaming videos. The campaign feature comes with numerous options of displaying their ads, including in-stream, non-skippable, out-stream, video discovery and bumper ads.
- Reaching out to all viewers
- Promoting video (or commercial video) content
App campaign is the best practice for promoting apps on Google. It targets the audience who are ready to install or pay for app and promotes accordingly in the largest Google properties. Higher the number of installs, higher the traffic.
- Advertisement of your existing or new apps
- Smooth setup
- Promotion in worldwide Google properties
- Google Play
- Google Display Network