I’M Ajay
Digital Marketing Strategist Certified from IIM Kolkata
I take your business online.
More About Me
- Founder: minimalisTee, Redefining Minimalism
- Founder: Get You At, Digital Marketing
- Founder: Beyond Avg, Content Writing
Be it a start up, or a well established brand, I understand the specific need and provide necessary, clear and long term solution which help the company to build a brand instead of just focusing on the marketing.
Years of experience
Startup
How do I do that?
Through a clearly defined & experimented 5 step process
- Step 1: Should the company go online?
- Step 2: If yes, how? Website, application or market places?
- Step 3: How to spread awareness & reach through digital marketing verticals?
- Step 4: How much to invest & what to expect from online marketing?
- Step 5: Timely analysis, documentation & reporting.
Why do I do this?
Because I enjoy it.
A decade ago, Bill Gates’ words reshaped my business view: “If your business is not online, your business would be out of business.” This sparked my digital marketing agency in 2018. Over 8 years, I’ve helped firms go online via websites, social media, SEO, email, and performance marketing. Today, as a digital marketing strategist, I craft digital roadmaps for $1-2M revenue companies.
After all, it’s fun to see closely and be a part of where the world is going.
Industries I have worked into
Proven strategies across diverse sectors, fueling growth from jewellery artisans to sportswear giants.
- Manufacturing (Shree Rakhi & Karnika Industries)
- Real Estate (Uttarayan Group & Panchwati Group)
- Finance (Eastern Finance & AUM Capital)
- F&B (Dunkel Braun & Chaat Raja)
- Sports (Xtep)
- SaaS & Digital Product (Dopplr & Digitze Now)
- Personal Branding (NinoMondo)
What do you next to go online?
Clients
Client’s are like our extended family with whom we spend half of our life. I take pride in choosing my client’s. And I am thankful to them, for the faith, they have in me.
Dunkel Braun emerged post-pandemic to bring Kolkata the joy of a European-style bakery paired with café culture. Within just six months, it attracted over 10,000 monthly online visitors and established a strong brand presence in the city’s bakery landscape. Known for its rich offerings and warm ambience, Dunkel Braun is a go-to place for quality.
Ajay’s role: Ajay played a crucial role in shaping the brand digitally. He built brand guidelines, created an online identity, and developed product packaging. CRM was integrated into stores, and listings on quick commerce platforms were managed to drive impulse sales. These steps helped generate consistent digital revenue.
Karnika Industries, an NSE-listed SME, has led India’s kidswear garment sector for 20+ years. With robust manufacturing and quality reputation, it serves national and international clients in a fast-evolving market.
Ajay’s role: Ajay helped redefine Karnika’s digital presence. He created brand guidelines, revamped the website, and redesigned their company profile. He also worked on storytelling via social media and established the founder’s presence on LinkedIn, aligning digital communication with the brand’s legacy and professionalism.
Uttarayan Group leads North-East India’s real estate with timely delivery and durable construction. It crafts residential and commercial properties using quality materials and modern standards, making it buyers’ top choice.
Ajay’s role: Ajay streamlined their digital marketing journey. He developed brand guidelines, optimized ad accounts, restructured paid campaigns, and integrated CRM systems. He also revamped their website and documented ad spends meticulously—enhancing transparency, leads, and digital ROI across platforms.
Founded in 1967, Eastern Financiers Ltd. pioneered financial consultancy in Eastern India. Managing over ₹3,000 crores in assets, it delivers reliable investment guidance for retail and institutional clients across decades.
Ajay’s role: Ajay provided a strategic audit of their digital initiatives and outlined a roadmap to build a self-sufficient in-house marketing team. Through a four-month engagement, he offered process documentation, campaign insights, and structural inputs that helped pave the way for longer-term digital readiness.
Shree Rakhi has led India’s Rakhi market for 65+ years with massive scale and innovation, serving B2B buyers nationwide and internationally.
Ajay’s role: Over six years, Ajay supported the brand’s entire digital shift. He revamped their website, set up social media presence, and created B2B lead funnels. From email marketing to international digital expansion, he helped Shree Rakhi embrace new-age sales and marketing strategies effectively.
AULI is a Shark Tank-funded skincare and wellness brand promoting indulgent, sustainable self-care. From body butters to glow oils, it delivers organic purity for clean, conscious living that customers trust.
Ajay’s role: Ajay offered strategic input focused on Google Ads and brand messaging. He guided the in-house team with performance marketing strategies and conducted training sessions to align internal campaigns with AULI’s identity. His role ensured better targeting and ad impact.
Dopplr is a Bengaluru-based startup founded in 2020, specializing in AI-powered virtual try-on technology for online apparel brands. The company has got $750K seed round in 2024 from Cornerstone Ventures and BAT VC and is incubated at Flipkart Leap.
Ajay’s role:
- Road-map for online presence
- Strategy building for US market
- Content strategy for the company & founder profile on social media platforms
- KPI formations
- Way for longer-term digital readiness
Xtep is a leading Chinese sportswear company specializing in athletic footwear, apparel, and accessories, with a strong focus on running and performance gear.
Ajay’s role:
- Road-map for online presence for their Indian arm (Bengaluru based)
- KPI formations for various online platforms
- Content/Event planning for stores
- Expert advice on social media page growth
ChaatRaja is emerging brand in the Indian street food industry, based out of Kolkata.
Ajay’s role:
- Developing the brand strategy of company from base
- Support with the launch strategy (Online & offline)
- Selection of digital marketing agency for longer term
Accolades
8+ years of experience into Digital Marketing Consultation & Strategy building.
Digital Transformation.
Executive Education at the ISB, Hyderabad in Digital Transformation.
Marketing Strategy
Executive Program, Digital & Social Media Marketing – IIM, Kolkata
Ads & Analytics
Digital Ads and Analytics – Google
Digital Marketer
Certified Digital Marketer – DigiVidya