Hello
I'm Madhulagna
Assistant Project Manager | Branding Strategist | Social Media Marketing Specialist
About Me
- Partnering for holistic Branding & Social Media Solutions
- A data-backed, creativity-led approach
- Transforming founders’ visions into tangible brand reality
The goal isn’t just to market. It’s to create brands people remember and social media solutions that help end clients return.
years of experience
brands raised
Client Highlights
Brands that I helped define the “Why,” the “What,” & the “How.”
An early education brand entering the digital space for the first time.
Challenges: No online presence, no structured parent outreach, fragmented brand identity.
Madhu’s Role:
- Designed & executed launch strategy across FB & IG.
- Conceptualised parent-centric content themes to increase trust.
- Directed website UX with focus on parent trust & experience for admissions.
- Instagram followers: 300% growth organically.
- Secured above-industry engagement rates through tailored content for parents.
- Improved visibility in the local market, making Gardenia discoverable to prospective parents searching online.
A 20+ year-old NSE-listed kidswear manufacturer expanding into D2C.
Challenges: Strong offline presence but minimal digital footprint; brand perceived as ‘old school.’
Madhu’s Role:
- Planned & executed influencer-led festive launches.
- Structured monthly content pillars around storytelling, not just product promotion.
- IG reach: 250% increase in 6 months during a key giveaway campaign.
- B2B enquiries: 50+ high-quality enquiries generated through targeted posts monthly.
- Visual identity building: Elevated brand standards to match premium garment standards.
India’s largest Rakhi manufacturer, 65+ years old, shifting to digital-first B2B sales.
Challenges: Legacy brand, no consistent online B2B funnel, limited global outreach.
Madhu’s Role:
- Built B2B lead funnels via social media & website development.
- Planned seasonal campaigns integrating heritage storytelling.
- Coordinated backend content for catalogues, festive promotions, and bulk buyer communication.
- In 2 years, expanded digital campaigns to target UAE, UK, and US buyers.
- Website sales: Year-on-year online sales growth of 35%+ during festive seasons.
- Lead quality: Reduced unqualified bulk buyer leads through better targeting.
Approach That Works
- Clarity before creativity → Always set the “why” before designing the “what.”
- Minimalist lens → Strip away clutter; focus on impact.
- Results you can measure → No “fluff” metrics — only numbers that help realise business goals.
Accolades
Helping founders move from the “we’re posting but nothing’s moving” loop to “we’re nailing it.”