About Me
- Founder: minimalisTee, Redefining Minimalism
- Founder: Get You At, Digital Marketing
- Founder: Beyond Avg, Content Writing
Be it a start up, or a well established brand, I understand the specific need and provide necessary, clear and long term solution which help the company to build a brand instead of just focusing on the marketing.
Years of experience
Startup
Clients
Client’s are like our extended family with whom we spend half of our life. I take pride in choosing my client’s. And I am thankful to them, for the faith, they have in me.
Dunkel Braun
Dunkel Braun emerged post-pandemic to bring Kolkata the joy of a European-style bakery paired with café culture. Within just six months, it attracted over 10,000 monthly online visitors and established a strong brand presence in the city’s bakery landscape. Known for its rich offerings and warm ambience, Dunkel Braun is a go-to place for quality.
Ajay’s role: Ajay played a crucial role in shaping the brand digitally. He built brand guidelines, created an online identity, and developed product packaging. CRM was integrated into stores, and listings on quick commerce platforms were managed to drive impulse sales. These steps helped generate consistent digital revenue.
Karnika Industries, an SME listed on NSE, has been a key player in India’s dynamic kidswear garment segment for over 20 years. With strong manufacturing strength and a reputation for quality, the company has served both national and international clients, maintaining its legacy in a fast-evolving market.
Ajay’s role: Ajay helped redefine Karnika’s digital presence. He created brand guidelines, revamped the website, and redesigned their company profile. He also worked on storytelling via social media and established the founder’s presence on LinkedIn, aligning digital communication with the brand’s legacy and professionalism.
Uttarayan Group is a trusted name in North-East India’s real estate sector. Known for timely delivery and long-lasting construction, the company builds residential and commercial properties that blend quality materials with modern living standards—making them a preferred choice for property buyers.
Ajay’s role: Ajay streamlined their digital marketing journey. He developed brand guidelines, optimized ad accounts, restructured paid campaigns, and integrated CRM systems. He also revamped their website and documented ad spends meticulously—enhancing transparency, leads, and digital ROI across platforms.
Founded in 1967, Eastern Financiers Ltd. is the first financial consultancy firm of its kind in Eastern India. Managing assets over ₹3,000 crores, it continues to be a pioneer in investment guidance, delivering decades of reliable advisory for both retail and institutional clients.
Ajay’s role: Ajay provided a strategic audit of their digital initiatives and outlined a roadmap to build a self-sufficient in-house marketing team. Through a four-month engagement, he offered process documentation, campaign insights, and structural inputs that helped pave the way for longer-term digital readiness.
Shree Rakhi has dominated India’s Rakhi market for over 65 years. With unmatched scale and innovation, they cater to B2B buyers nationwide. However, despite market leadership, their online brand image needed to match their legacy and scale in the digital-first world.
Ajay’s role: Over six years, Ajay supported the brand’s entire digital shift. He revamped their website, set up social media presence, and created B2B lead funnels. From email marketing to international digital expansion, he helped Shree Rakhi embrace new-age sales and marketing strategies effectively.
AULI is a luxury Ayurvedic skincare and wellness brand. More than just products, it promotes a self-care lifestyle rooted in indulgence, sustainability, and organic purity. From body butters to glow oils, AULI has become a name people trust for clean, conscious living.
Ajay’s role: Ajay offered strategic input focused on Google Ads and brand messaging. He guided the in-house team with performance marketing strategies and conducted training sessions to align internal campaigns with AULI’s identity. His role ensured better targeting and ad impact.
Accolades
5+ years of experience into Digital Marketing Consultation & Strategy building.
Digital Transformation.
Executive Education at the ISB, Hyderabad in Digital Transformation.
Marketing Strategy
Executive Program, Digital & Social Media Marketing – IIM, Kolkata
Ads & Analytics
Digital Ads and Analytics – Google
Digital Marketer
Certified Digital Marketer – DigiVidya