I’M Ajay
Digital Marketing Strategist for founder-led businesses
I help businesses simplify their digital growth through clear strategy, transparent systems, and practical execution roadmaps.
More About Me
I am a founder, strategist, and digital marketing professional who understands business not just from the outside, but from within.
Over the years, I have built and led ventures across different spaces:
- minimalisTee – redefining minimalism
- Get You At – digital marketing and growth support
- Beyond Avg – content and communication solutions
Because I have been on both sides of the table — as a founder and as a strategist — I understand that businesses do not just need marketing activity. They need clarity, direction, prioritisation, and systems that support long-term growth.
Whether it is a startup finding its footing or an established business looking to evolve digitally, I help build solutions that are practical, sustainable, and aligned with business goals.
Years of experience
Startup
How do I do that?
Through a clearly defined & experimented 5 step process
- Step 1: Should your business go online at all?
- Step 2: What should your digital foundation look like?
- Step 3: How should people discover you?
- Step 4: How much should you invest, and what should you expect?
- Step 5: How do you measure and improve?
Why do I do this?
Because I genuinely enjoy helping businesses make sense of the digital world.
Years ago, one line changed the way I looked at business:
“If your business is not online, your business will be out of business.”
That idea stayed with me.
Since then, I have worked closely with businesses across industries to help them build stronger digital foundations — through websites, branding, social media, SEO, content, email marketing, performance campaigns, and strategic planning.
I do this because it is meaningful work. It is exciting to be close to where the world is moving, and even more rewarding to help businesses move with it.
Industries I have worked into
Proven strategies across diverse sectors, fueling growth from jewellery artisans to sportswear giants.
- Manufacturing (Shree Rakhi & Karnika Industries)
- Real Estate (Uttarayan Group & Panchwati Group)
- Finance (Eastern Finance & AUM Capital)
- F&B (Dunkel Braun & Chaat Raja)
- Sports (Xtep)
- SaaS & Digital Product (Dopplr & Digitze Now)
- Personal Branding (NinoMondo)
Ready to take your business online with more clarity?
Let’s explore what your business truly needs — and what it does not.
Clients
Client’s are like our extended family with whom we spend half of our life. I take pride in choosing my client’s. And I am thankful to them, for the faith, they have in me.
Dunkel Braun: A premium European-style bakery and café brand bringing a fresh culinary identity to Kolkata.
Ajay’s role:
- Built the brand’s digital and visual foundation from the ground up.
- Led work across website, brand guidelines, online identity & product packaging direction.
- – Supported business systems through CRM integration and e/food/quick-commerce platform management.
Karnika Industries: An NSE-listed kidswear manufacturer with a strong legacy in India’s garment industry.
Ajay’s role:
- Helped redefine the brand’s overall digital presence and communication.
- Worked on website, brand guidelines, social media, search engine and company profile.
- Strengthened visibility through social storytelling and founder LinkedIn positioning.
Uttarayan Group: A prominent North-East India real estate brand known for its quality-focused developments.
Ajay’s role:
- Brought structure to their digital marketing strategy and execution.
- Worked on ad account optimisation, paid campaign restructuring, CRM integration and lead generation.
- Improved digital clarity through website revamp, spend documentation, and reporting transparency.
Eastern Finance: A trusted financial consultancy firm with a long-standing legacy and strong asset base.
Ajay’s role:
- Conducted a strategic audit of the brand’s digital marketing efforts.
- Built a clearer digital roadmap and process direction for future growth.
- Helped define a structure for building stronger in-house marketing capability.
Shree Rakhi: A legacy Rakhi business with over six decades of experience and market presence.
Ajay’s role:
- Supported the brand’s digital evolution over a long-term 6-year association.
- Worked across website revamp, social media setup, search engine and B2B lead funnel development.
- Contributed to growth through email marketing and international digital expansion efforts.
AULI: A Shark Tank-backed skincare and wellness brand rooted in conscious self-care.
Ajay’s role:
- Provided strategic direction for the brand’s social media ads, google ads approach and performance planning.
- Helped sharpen brand messaging and communication clarity.
- Trained and guided the in-house team for stronger digital execution.
Dopplr: An AI-driven fashion tech startup helping apparel brands enhance online shopping through virtual try-ons.
Ajay’s role:
- Helped shape the company’s digital roadmap and growth direction.
- Worked on US-market strategy, content planning, and founder-brand communication.
- Defined KPIs and long-term digital readiness for a fast-growing SaaS business.
Xtep: A global sportswear brand focused on performance, movement, and athletic lifestyle.
Ajay’s role:
- Supported the India business with a clearer online growth roadmap.
- Helped define KPIs across digital platforms and channels.
- Advised on store-led content, events, and social media growth strategy.
ChaatRaja: A new-age Indian street food brand building a fresh and memorable identity in Kolkata.
Ajay’s role:
- Supported the brand at a foundational stage through overall brand strategy.
- Helped shape the launch plan across online and offline channels.
- – Assisted in choosing the right digital marketing agency for long-term growth.
Accolades
8+ years of experience into Digital Marketing Consultation & Strategy building.
Digital Transformation.
Executive Education at the ISB, Hyderabad in Digital Transformation.
Marketing Strategy
Executive Program, Digital & Social Media Marketing – IIM, Kolkata
Ads & Analytics
Digital Ads and Analytics – Google
Digital Marketer
Certified Digital Marketer – DigiVidya